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Super Shield Radio Spot

Super Shield, "Charlie Meets Fred"

Radio Spot promoting Super Shield Tuff Kote Accessories (:60)

WKBN Radio

Sound f/x: driving sounds

Fred:

Psst! Hey Charlie!

Charlie:

What? Who said that?

Fred:

Me. Fred.

Charlie:

Fred Who?

Fred:

Your car, Charlie.

Charlie:

I didn’t know you had a name!

Fred:

There’s a lot of things you don’t know about me, Charlie.

Charlie:

Oh yeah? Like what?

Fred:

Like there’s 592 – oops! – 593 dead bugs in my grille. Do you know what it feels like to have 593 bugs in your nose, Charlie?

Charlie:

Uh, no.

Fred:

It’s not pleasant.

Charlie:

Oh.

Fred:

Did you know that my mudflaps are falling off, or that I’d really like a sunroof?

Charlie:

Well, what do you want me to do about it?

Fred:

Take me to Super Shield, Charlie. Super Shield has mudflaps, grille screens, fog lights, vent visors and sunroofs, to name a few things. And you know, Charlie, if I look good, you look good, too.

Charlie:

How’d you get so smart?

Fred:

Veronica.

Charlie:

Who’s Veronica?

Fred:

The little red convertible across the street. She goes to Super Shield all the time!

Sound f/x: horn toots a greeting.

Veronica:

Super Shield has four great locations in Warren, Austintown, Boardman and Youngstown.

Charlie:

Who’s that?

Fred:

That’s Veronica!

Teresa Mariano

This is where it all began. I was an account executive at a local radio station in Warren, Ohio. The program director, who wrote and recorded the radio spots, quit one weekend, and no one told me that my ads weren't produced until my clients began to call. Armed with “The Copywriter’s Handbook” by Robert Bly and my creative writing background, I began to write radio scripts. After hearing this ad, the owner of SuperShield said that he would do business with the radio station for as long as I wrote his ads.

Contact Teresa Mariano